Monday, August 17, 2009

Is mobile advertising the next big thing on a global scale?

After two quarters of online ad revenues going negative, one would possibly be looking at some sort of a reprieve from the current recessionary impacts on the internet. And reprieve is what seems to be the buzz word in the market these days, as TechCrunch has reported Citi analyst Mark Mahaney as stating reasons why he is still bullish on Google. As per him, stability will begin to show in search ad revenues, with mobile ads becoming heralding a new era of potential earnings for marketing companies around the world.

Further statements reveal that the overall spending and CPCs will be almost in line with the second quarter. This makes for an interesting case, particularly at a time when the market is seemingly flooded with mobile phones that are now beginning to take the place of PCs and laptops, i.e., smartphones. Quite obviously, this is bound to have an impact on the industry, and seems to have confirmed itself in Mahaney's statements, that mobile is the next big thing after online advertising.

However, there do seem to be a few glitches on the same on a global scale, since broadband connectivity, and GOOD broadband connectivity, is currently only the prerogative of the Americas and European countries, and hence, advertising in other countries, which is also a significant part of online marketing, is only limited to the traditional online ads. However, the fact is that at least the industry has found a breather in the exploited markets to generate some more revenues, if only up to a certain limit of its worldwide possibilities.

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