Monday, October 13, 2008

Online Advertising: Points to Ponder Before Hiring One

Any product needs promotion. One entity has become very necessary for that and that particular entity is online advertising.

You might know that till 1980's there were only a handful of media buying agencies making various advertising strategies. Now with the advent of Internet the scene has changed as online advertising is growing with leaps and bounds. The advertising agency has moved with the times even though cost of the advertisement significantly affected the publisher's need.

But, nowadays it is happening that an online advertising agency negotiates with the media companies and is arranging the best deals for you. So, the role of an advertising agency has also developed into a much more results led outfit.

If you are interested in hiring one online advertising agency then you can see many options before you. You must consider few fundamental points before choosing one. Following can be such points...

The credibility and business history of the online advertising agency.

Does the agency, you are going to choose, have experience of dealing in the marketplace you want to place your advertisement in?

Does the agency have nice expertise in dealing with clients who are also looking to reach a similar audience like that of yours?

What are their USPs, creative design skills and tools?

The list can be longer, but the main questions to ask are based on what exactly you want to get out of your campaign. Have a clear idea about the service level that you require from an online advertising agency. Sometimes, you may want them to create advertising designs, as well as set up and write PRs for you. You must make sure that the agency can handle all of this for you.

Always keep in mind that online advertising agencies are there to build your brand, get you the best deals, provide you customers, make you generate sales leads and above all help you in getting a good return on your investment.

You might know that till 1980's there were only a handful of media buying agencies making various advertising strategies. Now with the advent of Internet the scene has changed as online advertising is growing with leaps and bounds. The advertising agency has moved with the times even though cost of the advertisement significantly affected the publisher's need.

But, nowadays it is happening that an online advertising agency negotiates with the media companies and is arranging the best deals for you. So, the role of an advertising agency has also developed into a much more results led outfit.

If you are interested in hiring one online advertising agency then you can see many options before you. You must consider few fundamental points before choosing one. Following can be such points...

The credibility and business history of the online advertising agency.

Does the agency, you are going to choose, have experience of dealing in the marketplace you want to place your advertisement in?

Does the agency have nice expertise in dealing with clients who are also looking to reach a similar audience like that of yours?

What are their USPs, creative design skills and tools?

The list can be longer, but the main questions to ask are based on what exactly you want to get out of your campaign. Have a clear idea about the service level that you require from an online advertising agency. Sometimes, you may want them to create advertising designs, as well as set up and write PRs for you. You must make sure that the agency can handle all of this for you.

Always keep in mind that online advertising agencies are there to build your brand, get you the best deals, provide you customers, make you generate sales leads and above all help you in getting a good return on your investment.