Every online marketing company may now start losing its sleep over video commercials or advertisements as they have started attracting companies with limited marketing budget. It is increasingly being felt that online video ads are very effective in enticing viewers to surf through a company's website for more information. A recent research has revealed that spending by advertisers on online video ads is likely to increase by four times by 2011. It will increase from $1.9 billion to $505 million in 2008.
The report reveals that the number of people watching online video has increased than ever before – 154.2 million in 2008 compared to 114.3 million in 2006. It is found that 80% of those who watch online video have at some point of time in their lifetime seen a video ad. 31% of them have surfed the advertiser's Web page and 12% have made a purchase.
New technological tools are proving to be handy for companies to be able to develop customized video ads without taking help from internet advertising agencies that charge huge sums. Some businesses like restaurants and real-estate agents will be main beneficiaries of this as they will be able to develop more personalized video profiles of their entities. These are not good signs for an online marketing company. Internet advertising agencies will now have to find new and better ways to challenge these new software.
The report reveals that the number of people watching online video has increased than ever before – 154.2 million in 2008 compared to 114.3 million in 2006. It is found that 80% of those who watch online video have at some point of time in their lifetime seen a video ad. 31% of them have surfed the advertiser's Web page and 12% have made a purchase.
New technological tools are proving to be handy for companies to be able to develop customized video ads without taking help from internet advertising agencies that charge huge sums. Some businesses like restaurants and real-estate agents will be main beneficiaries of this as they will be able to develop more personalized video profiles of their entities. These are not good signs for an online marketing company. Internet advertising agencies will now have to find new and better ways to challenge these new software.
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