No doubt that it has to be made quite effective to create such an impact over the users. The first thing that has to be kept in mind is to keep the message simple and short. The viewers must find it appealing to make a click through. For this purpose, the content must be catchy, enticing and engaging. The advertisers must ask the agency to develop follow through mechanism. The banner advertisement must be tested before placing or publishing is done.
The targeting must be done specifically on the advertising strategy. There must be a use of latest technology banner advertisement like rich media ad, flash video ad, shockwave etc. The amplified effect of ads is helpful in branding the products and services of business organizations.